They Ask, You Answer - Marcus Sheridan
They Ask, You Answer
It's a book for content marketers. Anybody who wants and thinks and feels and knows that pushing out content to your audience is a good way to try and drive inbound leads.
Transcription
0:00
Here's a one minute book review of They Ask, You Answer by Marcus Sheridan. It's a book for content marketers. Anybody who wants and thinks and feels and knows that pushing out content to your audience is a good way to try and drive inbound leads.
0:16
But you don't really know where to start, what to do? What type of content to write the premise is that your clients, your customers have questions.
0:24
How much does it cost? How long is it going to take to deliver? What if it doesn't work? Who are your competitors?
0:30
Tons and tons of questions. 100, 200, 300 questions that you've been asked during the sales process, during the delivery process, during the onboarding process that they want answers to, they ask you, answer says, you answer those questions through your own content marketing strategy.
0:47
It's an awesome book. It gives you tips and tools and templates for how to get to the bottom of the questions that are important for your audience.0:55
What type of content to write? How to do it? Where to publish it? Super easy to understand. It's really easy to implement and just make sense of the whole content marketing thing.
1:05
It's really practical tool for you to use.
They Ask, You Answer by Marcus Sheridan, 9/10, from Janusz Stabik one minute book review.
1:14
Thank you.
